Your customers are in charge. The sooner you accept it, the sooner you can start building a deep, long-lasting and rewarding relationship with them.
The Dirigo Agency will help you reach and engage your market — providing transparency and visibility — converting brand agnostics into brand fans and brand fans into brand evangelists. We’ll harness complex technologies to develop deeper insights into your customers and delight them with targeted messages. We’ll follow their lead so they’ll follow yours. And working alongside you, we’ll grow share of mind and wallet.
Trust, But Verify
You demand visibility. You want to know where your ads are running, how much they are costing and the impact they are having. We provide a unique ability to build your trust by getting it right the first time.
How we’ll get you there
Dirigo Agency provides end-to-end services, from creation to completion, including:
– Brand development and strategy
– Content marketing
– Social media, ad strategy, creation, targeting and visibility
– Omni-channel marketing
– Visual and user experience design
– Content creation
– ADA compliance with visual accessibility
Your brand is your organization’s most important asset. It’s why people buy from you and work for you. And though the rules of engagement have changed, the rules of business haven’t: Invest well and you’ll enjoy positive returns.
Our Mission is in alignment with our brand name: Dirigo is the Latin word for “I lead.” Our mission is to lead you through the maze of branding, design, social media, and communication challenges to a position of market leadership.
We’re ready when you are.
You imagine it.
We’ll create it.
Dirigo Agency offers a single point of contact for a defining the scope, deliverables, and budget, as well as a consistent reporting structure for planning, design, branding, social media, and support.
Sales Collateral That Differentiates Your Brand
Effective collateral conveys in a simple way who you are, what you do, and why you are unique. They are designed to encourage someone to take notice, to read further, and to understand why they should trust your product or service and engage with you, or become a member of your cause.
What does it take to create effective sales collateral? It must have a clear, consistent, and engaging message. That takes a skilled writer to take your content and turn it into a story your audience wants to read. The design is driven by the message and brand to create a stimulating experience.
- Product overview brochures
- Sales sheets/sales kits
- Direct response/mail
- Interactive Play Books
- Magazine and print ads
- Invitations & announcements
- White papers
- Point of sale pieces
- Posters & signage
- Product packaging
- Product videos
Our team approach brings together extensive experience of branding and design thinking, as well as great writing, marketing and social media planning to develop a host of collateral, taglines, logos, stationery systems, large format environmental graphics, corporate identity systems, interactive projects, web design, tradeshow displays, events, signage, banners, great writing, video, and podcast.
Rebranding is an approach to unify the organization’s message and brand assets through a process of competitive analysis, consumer insights, marketplace differentiation, gap analysis, and marketing strategies. Every brand and situation requires individual attention to understand the goals of the branding initiative.
Infographics visual representations of information, data or knowledge intended to present information quickly and clearly — for an internal or external audience who want to quickly understand the message associated with the solution, launch or initiative It can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. These could take the form of Data Visualization, anatomy or comparisons.
Advertising: Create | Test | Engage
Facebook and Google are the greatest marketing and advertising tools ever. They make hyper-local and global just as easy to reach people. Our job is to engage them. From Bangalore-to-Singapore-to-San Jose-to-London, advertising has become intertwined with social media to engage audiences, to build funnels, to test and become the new force the digital age. We create and test and measure our success to see what creative is most engaging to our audiences. Then we scale up when we see opportunities.