
Description
We tested Split Testing three eBook cover images and headlines in Facebook to small business owners worldwide: U.S., Europe and EMEAR. We wanted to know which eBook cover appeals to the small business owners the most. We are testing one variable at a time. The goal is to run the Split Test until we get enough clicks to get a statistical reliability on our data.
- Date : 2017
- Categories : Video | Social Media
- Client : Cisco