Social Media Split Testing and Voting

Description

We tested Split Testing three eBook cover images and headlines in Facebook to small business owners worldwide: U.S., Europe and EMEAR. We wanted to know which eBook cover appeals to the small business owners the most. We are testing one variable at a time. The goal is to run the Split Test until we get enough clicks to get a statistical reliability on our data.

  • Date : 2017
  • Categories : Video | Social Media
  • Client : Cisco

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