Cisco SMB eBook

One Size Does Not Fit All Small Businesses


eBook about Cisco IT Networking for supporting the small businesses with the capacity of 500 users or fewer. The page count is 12+ PDF pages to be used as a presale communication tool to download from the Cisco Small Business website, social media pages, email and other venues.
We want small business owners to know that Cisco understands their pain points as expressed in the working headline: “One Size Does Not Fit All Small Businesses.”

We want to lead with a persona-driven message that SMB owners have a challenge ahead of them. These personas are SMB owners of
1) Startups
2) Small businesses expanding or adding branch offices, or
3) Small businesses optimizing their IT Network to accommodate a variety of needs: remote workers, global offices, collaboration, or other kinds of optimization.

  • Date : 2017
  • Categories : Branding, eBook
  • Client : Cisco

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