Sprint Converged Network Solutions - Brand launch

Sprint Converged Network Solutions campaign - this Mobility in healthcare, manufacturing, and higher education message is a Flash-based, interactive and narrated program was just one part of a multi-program campaign.

Description

Sprint Converged Network Solutions (CNS) campaign – this Mobility in healthcare, manufacturing, and higher education message is a Flash-based, interactive and narrated program was just one part of a multi-program campaign.

The Sprint CNS brand was launched as an online website and virtual tour to introduce Mobility solutions and Global Connectivity to senior executives. The message focused on a simple idea — communicate across boundaries.

In any organization, the most important thing is to communicate — between people, between devices, and between the applications on the devices people use. Without communication, there is no knowledge sharing — no cooperation — and no organization.

The second most important thing is to converge.

Convergence is communication across boundaries — whether physical boundaries like walls and buildings, technology boundaries like cellular and Internet or application boundaries like:

  • In healthcare: a physician’s desk reference guide and the PDA in her pocket
  • In education: a classroom scheduler and a system to lock down classes in emergencies
  • In manufacturing: a windshield’s ID tag and a car’s build-to-order assembly line
  • Imagine a future where there are more cell phones in use than toothbrushes. They … and we … will rely on a single universal virtual platform for convergent devices and applications.

Imagine a world — or even just a city — where boundaries no longer define communications. Imagine the better quality of life — the money saved — the opportunities now possible.

LAUNCH PROJECT

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