How to take your product to market
Every product starts with an idea. From a new Internet of Things product, mobile app to a real estate gadget, but most things came to life through the process of discovery and a game plan.
The game plan from concept to finished product can be a long one, and those who struggle with it often face numerous obstacles and setbacks. But armed with the right timing, team and resources, you can put yourself on the path to bringing your product to market.
Here's what you need to know to get started.
1. Concept and Planning for IoT products
Our team of experts provide end-to-end pre-launch services. From market research to focus groups and wireless protocols, you can count on the product concept of our agency team. We know wireless applications and devices, the IoT market, how to monetize IoT applications and launch commercialized products.
Once your product is ready to be embedded for wireless, the agency can project manage the entire process to full launch readiness with technical documentation services and internal sales and engineering podcasts and educational presentations.
3. Go-to-market (GTM)
The agency team excels at creating and marketing your commercialized product. From basics like podcasts, interactive presentations, to PR, online ads to new Web sites, branding and managing marketing campaigns and tracking product launch results.
After-market services and data analytics
We work with you to provide an omni-channel experience to create value post-product launch. through the integration of multiple data inputs and wireless technology. Our data crunchers can provide a single report by which to make your best business decisions.
Vertical solutions and horizontal product concepts become live, wireless in-market solutions.
From concept to commercialization to launch.
Our experience in launching vertical solutions for healthcare, fitness, manufacturing, smart buildings/ smart retail and restaurant, smart cities and horizontal products for smart kiosks, smart parking, sensor-based remote monitoring, intelligent transportation, people, pet and asset tracking, wearables, mobile payments, mobile advertising, and augmented reality means we can launch IoT products fast and efficiently. Striving to differentiate your product and separate it from the IoT clutter.
As your IoT Ad Agency, we create a clean, three-pillar approach to building IoT concepts, commercializing and launching them quickly. Because our experience lies in understanding the backbone of the business, the products, partner management, the sales and technical training involved and how to create the best GTM plan to get out front we are able to support the entire product life-cycle. Our after-market services will synthesize the data into actionable tactics once the product is launched.
Ask us about the 90-day launch plan.
• Integrated marketing strategy
• Communication internal and external planning
• Identity and brand loyalty
• ROI/SEO analysis
• Advertising: print, display and broadcast
• Campaign collateral
• Traditional and social media planning
• Web and Interactive promotions
• Direct mail
• Web and mobile technologies
• Developers website, Social Media, and brand building
• Database design and development
• Interactive presentations
We’re a partner who will listen to your needs, ask the right questions, and blend our creative and strategic talents to deliver result.
|• Integrated marketing strategy|
|• New product or repositioning of sales and marketing|
|• Build brand equity and extending key personnel messaging|
|• Search Engine Optimization Analysis to build website traffic|
|• Sales and marketing|
|• Mobile marketing|
|• Outreach marketing|
|• Game Plan Your Brand - brand identity development|
|Corporate identity - logo design|
|Video, podcasting, interviews and development|
|Advertising: print, radio, video, online|
|Display advertising (metro car, bus)|
|Collateral brochure and fact sheets|
|Tradshow booth, Displays, Posters|
|Interactive media: motion, 3D, movie|
|Recording, narration, voice overs, special effects, sound design, music,|
|Website design, programming, writing|
|Search Engine Optimization (SEO)|
|Search Engine Marketing (SEM)|
|Special Event Management|
|Social Media planning and implementation|
|Web design and hosting|