Your brand.

On their terms.


Your customers are in charge. The sooner you accept it, the sooner you can start building a deep, long-lasting and rewarding relationship with them.

It's important for businesses to recognize that their customers are in charge, as they are the ones who ultimately drive the success of the business through their purchasing decisions. Building a deep and long-lasting relationship with customers involves understanding their needs and preferences, and striving to meet or exceed their expectations.


This can be achieved through effective communication, high-quality products or services, and a commitment to customer satisfaction. By focusing on the needs of their customers and delivering value, businesses can create a positive and rewarding experience for their customers, which can lead to increased loyalty and repeat business. Are you ready? Let's get started.

Dirigo Agency is a leading branding, marketing, design and social media agency in the Maryland area supporting clients like Cisco Systems, AT&T Business, American Community Management, and other local brands for over 30 years.

The Dirigo Agency will help you reach and engage your market — converting brand agnostics into brand fans and brand fans into brand evangelists. We'll harness complex technologies to develop deeper insights into your customers and delight them with targeted messages. We'll follow their lead so they'll follow yours. And working alongside you, we'll grow share of mind and wallet.

How we'll get you there

Dirigo Agency provides end-to-end services, from creation to completion, including:

  • Brand and rebranding
  • Omni-channel marketing
  • User experience design
  • Video and blog content writing for social media and blogs
  • Facebook and Google Advertising

Your brand is your organization's most important asset. It’s why people buy from you and work for you. And though the rules of engagement have changed, the rules of business haven't: Invest well and you'll enjoy positive returns.

Our Mission is in alignment with our brand name: Dirigo is the Latin which means "I lead." Our mission is to lead you through the maze of branding, design, social media, and communication challenges to a position of market leadership.

We're ready when you are.

How to get started.

Our best practices for managing inbound and outbound marketing

Digital marketing agencies typically use a variety of strategies and tactics to manage both inbound and outbound marketing efforts.

Inbound marketing refers to marketing activities that attract and engage potential customers by providing valuable and relevant content, such as blog posts, ebooks, webinars, and social media posts. Digital marketing agencies may use various tactics to attract and engage customers through inbound marketing, such as:

  1. Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  2. Search engine optimization (SEO): Optimizing a website and its content to rank higher in search engine results pages (SERPs) and attract more qualified traffic.
  3. Social media marketing: Using social media platforms to build relationships with customers and promote products or services.
  4. Email marketing: Sending targeted, personalized emails to a list of subscribers to promote products or services.

Outbound marketing, on the other hand, refers to more traditional marketing methods that involve actively reaching out to customers through methods such as advertising, cold calling, and direct mail. Digital marketing agencies may use various tactics to promote products or services through outbound marketing, such as:

  1. Paid advertising: Placing ads on websites, social media platforms, or other online channels to reach a targeted audience.
  2. Cold calling: Making phone calls to potential customers to promote products or services.
  3. Direct mail: Sending physical marketing materials, such as brochures or postcards, to potential customers.

Overall, digital marketing agencies use a combination of inbound and outbound marketing tactics to reach and engage potential customers, and they typically track and analyze the results of their marketing efforts using tools like Google Analytics to optimize their efforts and drive better results

What are my options for digital marketing?

Start with this plan. If e-commerce is part of your business, add the marketing checklist below, and make continuous enhancements.

  • Develop your strategic brand vision
  • Formulate your value proposition
  • Create customer facing messages
  • Define your audience
  • Standup your social media channels
  • Develop your email click funnel program
  • Test and pilot your ads
  • Measure results
  • Scale up what works

Game Plan Your Brand

The Game Plan Your Brand with Dirigo Agency. This research, analysis and development system is designed organize your brand assets.

  • Identify brand message
  • Most effective vehicles
  • Execute the campaign with clearly defined goals for each tactical element
  • To assure the most efficient use of resources

The outcome of the Game Plan Your Brand promises you an end-to-end brand solution from analysis-to-concept. The process examines your existing source material to understand the top-line issues affecting your business growth and increase shareholder value.

Let's talk today.

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