Your brand.

On their terms.

Ready?

Your customers are in charge. The sooner you accept it, the sooner you can start building a deep, long-lasting and rewarding relationship with them.

The Dirigo Agency will help you reach and engage your market — converting brand agnostics into brand fans and brand fans into brand evangelists. We'll harness complex technologies to develop deeper insights into your customers and delight them with targeted messages. We'll follow their lead so they'll follow yours. And working alongside you, we'll grow share of mind and wallet.

How we'll get you there

Dirigo Agency provides end-to-end services, from creation to completion, including:

- Brand and rebranding strategy and development
- Omni-channel marketing
- Visual and user experience design
- ADA compliance with visual accessibility
- Rich Media content marketing
- Facebook and social media advertising, ad strategy, creation, targeting and visibility

Your brand is your organization's most important asset. It’s why people buy from you and work for you. And though the rules of engagement have changed, the rules of business haven't: Invest well and you'll enjoy positive returns.

Our Mission is in alignment with our brand name: Dirigo is the Latin which means "I lead." Our mission is to lead you through the maze of branding, design, social media, and communication challenges to a position of market leadership.

We're ready when you are.

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Overview of our services

Integrated Branding and Design

Dirigo Agency is an integrated marketing and advertising agency, specializing in branding and design. Why is an integrated approach critical to the branding process?

Today's consumers expect consistency as they fluidly cross channels. Dirigo will ensure that every touchpoint expresses your brand in a way that's appropriate to the medium. From corporate identity systems for web development, value proposition strategies, brand marks, large format environmental graphics to microcopy in UX design, we'll weave your story throughout the customer experience. 

The most important part of our work is getting the branding and messaging right. It will inform every aspect of our work with you. We will interview key stakeholders and evaluate your existing messaging platform. Then we’ll develop value propositions to define your position based on the segments you intend to win over. This approach enables you to stake out a strong position that 1) differentiates you from the competition, and 2) resonates with your audiences.

Account Management

Dirigo Agency offers a single point of contact for defining the scope, deliverables, and budget, as well as developing a consistent reporting structure for planning, design, branding, social media, and support.

Sales Collateral

Sales Collateral That Differentiates You

  • Interactive e-books
  • Product videos
  • Product overview brochures
  • Sales sheets/sales kits
  • Direct response/mail
  • Infographics
  • Interactive Play Books
  • Print ads
  • Invitations & announcements
  • White papers
  • Point of sale pieces
  • Catalogs
  • Posters & signage
  • Newsletters
  • Product packaging

Facebook Advertising

Advertising, especially Facebook advertising, requires equal measures of art and science. That holds true today, focusing on target marketing programs to drive awareness and interest in a company's products and/or services - but with the ability to test and iterate on the fly. Dirigo will understand your audience's pain point, identify the right social media platform to reach and engage your audience wherever they are. From split-testing Facebook ads to honing your Instagram stories, we'll guide you through the complexities and opportunities that await. 

Our approach to Facebook Advertising
We take a very systematic approach to your Facebook Ads. We take time to understand your business and make sure that the perfect type of Facebook Ad objectives are aligned with your business goals.

Step 1: Gather Background Information

We get all the details we need about where you are sending traffic, what you have done in the past, who your competitors are, who your ideal customer is, and your business goals.

Step 2: Research and set up tracking

We research the keywords on Facebook as well as dive into the characteristics and interests of your current audience. Here are just some of the things we use in our campaigns

Step 3: Campaign Design

We design a split test campaign to see what is really converting. We test images, demographics, text placement, and campaign type. We design a custom plan just for your business that you approve.

Cisco Marketplace Jumpstart ecommerce program

SaaS eCommerce Integration Solutions for Small and Medium-sized Businesses and Organizations

Jumpstart your lead generation program with integrated API, SaaS eCommerce systems, hyper-targeting, and no-friction shopping cart, and automated email support. Dirigo Agency will manage, support or co-manage campaigns and recommend continuous enhancements.

  • Strategy and project management
  • Product and service messages
  • Customer segmentation
  • Social media advertising
  • Capture email
  • Social media setup, optimization
  • Measure results
  • Training

Game Plan Your Brand

The Game Plan Your Brandsm by Dirigo Agency is a rapid analysis and development system designed to make it easy for you to refresh and manage your brand:

  • Identify brand message
  • Most effective vehicles
  • Execute the campaign with clearly defined goals for each tactical element
  • To assure the most efficient use of resources

The outcome of the Game Plan Your Brand promises you an end-to-end brand solution from analysis-to-concept. The process examines your existing source material to understand the top-line issues affecting your business growth and increase shareholder value.

We are open! Contact us today.

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