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Your brand.

On their terms.

Ready?

Your customers are in charge. The sooner you accept it, the sooner you can start building a deep, long-lasting and rewarding relationship with them.

Consumers are winners in today’s market, and businesses can win too, but not only with creative solutions as before. It’s about their next product, customer experience, listening to influencers on social media, and reviews, but you can't lose focus on developing your brand loyalty.

Dirigo Agency is a leading branding, marketing, design and social media agency in the Maryland area supporting clients like Cisco Systems, Sprint, Verizon, and local brands for over 30 years.

The Dirigo Agency will help you reach and engage your market — converting brand agnostics into brand fans and brand fans into brand evangelists. We'll harness complex technologies to develop deeper insights into your customers and delight them with targeted messages. We'll follow their lead so they'll follow yours. And working alongside you, we'll grow share of mind and wallet.

How we'll get you there

Dirigo Agency provides end-to-end services, from creation to completion, including:

  • Brand and rebranding
  • Omni-channel marketing
  • User experience design
  • Video and blog content writing for social media and blogs
  • Facebook and Google Advertising

Your brand is your organization's most important asset. It’s why people buy from you and work for you. And though the rules of engagement have changed, the rules of business haven't: Invest well and you'll enjoy positive returns.

Our Mission is in alignment with our brand name: Dirigo is the Latin which means "I lead." Our mission is to lead you through the maze of branding, design, social media, and communication challenges to a position of market leadership.

We're ready when you are.

Cisco Systems client logo

Overview of our services

Integrating Branding, Design and Social Media

Dirigo Agency is a leading branding and design agency. Why is an branding critical?

Today's consumers expect consistency as they fluidly cross channels. Dirigo will ensure that every touch point expresses your brand in a way that's appropriate to the medium. From corporate identity systems for web development, value proposition strategies, brand marks, large format environmental graphics to microcopy in UX design, we'll weave your story throughout the customer experience. 

The most important part of our work is getting the branding and messaging right. It will inform every aspect of our work with you. We will interview key stakeholders and evaluate your existing messaging platform. Then we’ll develop value propositions to define your position based on the segments you intend to win over. This approach enables you to stake out a strong position that 1) differentiates you from the competition, and 2) resonates with your audiences.

Account Management

Dirigo Agency offers a single point of contact for defining the scope, deliverables, and budget, as well as developing a consistent reporting structure for planning, design, branding, social media, and support.

Sales Collateral

Sales Collateral That Differentiates You

  • Interactive e-books
  • Product videos
  • Product overview brochures
  • Sales sheets/sales kits
  • Direct response/mail
  • Infographics
  • Interactive Play Books
  • Print ads
  • Invitations & announcements
  • White papers
  • Point of sale pieces
  • Catalogs
  • Posters & signage
  • Newsletters
  • Product packaging

Inbound and Outbound marketing management - Content and Video - is critical to your marketing success in 2021

Marketing and advertising requires equal measures of art and science. That holds true today, to drive awareness and interest in your company's products and/or services. Dirigo Agency will understand your audience's pain point, target your audience, and reach and engage your audience wherever they are. From split-testing ads to honing your promoting your stories, we'll guide you through the complexities. 

Integrating your customer management system website with 15 social and lead capture programs.

  1. Hosted solutions
  2. Google analytics
  3. FB pixel
  4. Lead capture program
  5. Youtube channel to host videos
  6. Blogs and Video content
  7. SEO Yoast for SEO
  8. Contact forms
  9. Backups
  10. Security
  11. Spam Protection
  12. Favicon
  13. Design and Theme
  14. User setups
  15. Updates and administration

Setup and management of your social channels

  • Facebook (Business Manager)
  • Instagram
  • YouTube
  • Twitter
  • Linkedin
  • TikTok
  • Influencers
  • Lead magnets
  • Content creation
  • Video production

Business-to-business transformation with e-commerce platforms

Integrated e-commerce systems is now part of B2B marketing mix. Dirigo Agency will manage, support or co-manage campaigns and recommend continuous enhancements.

  • Strategy and project management
  • Product and service messages
  • Customer segmentation
  • Social media advertising
  • Capture email
  • Social media setup, optimization
  • Measure results
  • Training

Game Plan Your Brand

The Game Plan Your Brand with Dirigo Agency. This research, analysis and development system is designed organize your brand assets.

  • Identify brand message
  • Most effective vehicles
  • Execute the campaign with clearly defined goals for each tactical element
  • To assure the most efficient use of resources

The outcome of the Game Plan Your Brand promises you an end-to-end brand solution from analysis-to-concept. The process examines your existing source material to understand the top-line issues affecting your business growth and increase shareholder value.

Let's talk today.

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