Branding

Not surprisingly, developing a product name is usually done by committee. Some people think the brand name is too childish but love the product. Others want to name things with acronyms, Not all products and offerings need a new name. Too many of your company product names will lead to confusion about our offerings, which …

5 Tips to Creating a New Product Name Read More »

How many times do we wonder when and how to trademark our company name? Here are some tips to use when using trademarks, service marks. A trademark identifies the intellectual property to be distinct and proprietary. You should apply to the United States Patent and Trademark Office for a registration to achieve maximum protection for …

When to use Trademarks in your brand name or logo Read More »

In 2018, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as Facebook and Instagram are leading the charge on social media platforms. Here are the top 8 social media trends to help you as marketers in 2018. 1. Influencer marketing is improving new business engagement Over 90 …

8 New Trends in Social Media for SMBs in 2018 Read More »

If you’re waiting for the right time to build your personal brand, this is a perfect time. I’m very passionate about building a personal brand — it’s something I’ve been doing since my first marketing communication and design agency. I leveraged my personal brand and evolved it ever since. You’ll enjoy the ability to establish yourself …

12 Great Ways for SMBs to Elevate their Brand in 2018 Read More »