How to brand and design effective interactive eBooks? Creating digital marketing assets like eBooks is one of the best ways to deliver value, create engagement, and elevate your brand. This blog is about my workflow on developing an interactive eBook for Cisco Small Business using Adobe InDesign. Our design team of writers, designers and planners, …
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Cisco Partners Leading the Way to Digital Selling for Small Business Marketplace-in-a-Box – best business practices and metrics for success. To help its partners capture more market share while providing the best possible solutions for customers, Cisco offers a DIY e-commerce platform that creates a virtual “Marketplace-in-a-Box.” One of the first to benefit from this …
Shopify E-commerce Site — Best Business Practices and Metrics for Success Read More »
When you Game Plan Your Brand you are on your way to a successful outcome. If you began your road trip by hopping in the car and start driving, who knows where you’ll end up. Although this may be a great adventure, you might waste time getting to your destination. Likewise, if you’re building a …
Not surprisingly, developing a product name is usually done by committee. Some people think the brand name is too childish but love the product. Others want to name things with acronyms, Not all products and offerings need a new name. Too many of your company product names will lead to confusion about our offerings, which …
How many times do we wonder when and how to trademark our company name? Here are some tips to use when using trademarks, service marks. A trademark identifies the intellectual property to be distinct and proprietary. You should apply to the United States Patent and Trademark Office for a registration to achieve maximum protection for …
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In 2018, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as Facebook and Instagram are leading the charge on social media platforms. Here are the top 8 social media trends to help you as marketers in 2018. 1. Influencer marketing is improving new business engagement Over 90 …
If you’re waiting for the right time to build your personal brand, this is a perfect time. I’m very passionate about building a personal brand — it’s something I’ve been doing since my first marketing communication and design agency. I leveraged my personal brand and evolved it ever since. You’ll enjoy the ability to establish yourself …
12 Great Ways for SMBs to Elevate their Brand in 2018 Read More »