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Branding

Shopify E-commerce Site — Best Business Practices and Metrics for Success

Cisco Partners Leading the Way to Digital Selling for Small Business Marketplace-in-a-Box – best business practices and metrics for success. To help its partners capture more market share while providing the best possible solutions for customers, Cisco offers a DIY e-commerce platform that creates a virtual “Marketplace-in-a-Box.” One of the first to benefit from this …

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When to use Trademarks in your brand name or logo

How many times do we wonder when and how to trademark our company name? Here are some tips to use when using trademarks, service marks. A trademark identifies the intellectual property to be distinct and proprietary. You should apply to the United States Patent and Trademark Office for a registration to achieve maximum protection for …

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8 New Trends in Social Media for SMBs in 2018

In 2018, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as Facebook and Instagram are leading the charge on social media platforms. Here are the top 8 social media trends to help you as marketers in 2018. 1. Influencer marketing is improving new business engagement Over 90 …

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12 Great Ways for SMBs to Elevate their Brand in 2018

If you’re waiting for the right time to build your personal brand, this is a perfect time. I’m very passionate about building a personal brand — it’s something I’ve been doing since my first marketing communication and design agency. I leveraged my personal brand and evolved it ever since. You’ll enjoy the ability to establish yourself …

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Can you answer this question

How do you define your brand?

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