What are best practices of integrated branding and design?

What are best practices of integrated branding and design?

Integrated branding and design refers to the practice of consistently using the same visual and messaging elements across all marketing channels and touchpoints to create a cohesive and unified brand identity. This includes the use of the same logo, color scheme, typography, and brand messaging across all marketing materials, from social media posts and website design to physical products and promotional items.

Here are some best practices for integrated branding and design:

  1. Develop a clear brand strategy and messaging: Before you start designing anything, it's important to define your brand's purpose, values, and target audience. This will help you create a cohesive and consistent brand identity that resonates with your audience.
  2. Use consistent design elements: Choose a color scheme, typography, and design elements that are unique to your brand and use them consistently across all marketing materials. This includes your logo, website, social media profiles, business cards, and any other branded materials.
  3. Create a style guide: A style guide is a document that outlines all of the design and branding elements that should be used in all marketing materials. This includes details about your logo, color scheme, typography, imagery, and tone of voice. Having a style guide ensures that everyone on your team is using the same design elements and messaging, which helps create a cohesive brand identity.
  4. Communicate your brand effectively: Make sure your brand messaging is clear and consistent across all marketing channels. This includes the language you use, the tone of voice, and the overall messaging you communicate to your audience.
  5. Monitor and update your branding: As your business grows and evolves, it's important to regularly review and update your branding to ensure it stays relevant and consistent. This may include updating your style guide, refreshing your website design, or adjusting your messaging to better reflect your brand's values and target audience.

The most important part of our work is getting the branding and messaging right. It will inform every aspect of our work with you. We will interview key stakeholders and evaluate your existing messaging platform. Then we’ll develop value propositions to define your position based on the segments you intend to win over. This approach enables you to stake out a strong position that 1) differentiates you from the competition, and 2) resonates with your audiences.

what you need to know about preparing for DIY videos

Marketing Round-table on DIY Video Development

Watch our video as our panel discusses what you need to know about preparing do-it-yourself (DIY) videos. Tim Fahey of Dirigo Agency will moderate and — Margaret Doan of GKA Advertising and Eric Peguero of ENS Media Pros as panelist. Together they will discuss using a storyboard/script, planning, lighting, camera positing, dos and don’ts, including knowing and using your equipment, tips to use during your videos, and editing. This is a round-table you don’t want to miss!

Hi I’m Tim Fahey i want to invite you to our what you need to know about developing do-it-yourself videos the panelists will be Margaret Doan and Eric Peguero.

We’ll be talking about how to set up how to light how to use the microphones and different features within the the actual iphones and the android we’re going to go over how you actually produce these types of videos through the different social media channels including some of the tips and tricks with some of the editing software as well good morning everybody welcome to the marketing roundtable series um i’d like to introduce you to tim fahey who will be our moderator today.

For more information, contact me, info@dirigoagency.com


10 Ways to Have a Better Conversation

How many times have you unfriended someone on Facebook because they said something offensive about politics or religion, childcare, food? And how many of you know at least one person that you avoid because you just don’t want to talk to them? 

You know, it used to be that in order to have a polite conversation, we just had to follow the advice of Henry Higgins in “My Fair Lady” Stick to the weather and your health.

But these days, with climate change and anti-vaxxing, those subjects — are not safe either. So this world that we live in, this world in which every conversation has the potential to devolve into an argument, where our politicians can’t speak to one another and where even the most trivial of issues have someone fighting both passionately for it and against it, it’s not normal. Pew Research did a study of 10,000 American adults, and they found that at this moment, we are more polarized, we are more divided than we ever have been in history. We’re less likely to compromise, which means we’re not listening to each other. And we make decisions about where to live, who to marry and even who our friends are going to be, based on what we already believe. Again, that means we’re not listening to each other. A conversation requires a balance between talking and listening, and somewhere along the way, we lost that balance. Now, part of that is due to technology.

The smartphones that you all either have in your hands or close enough that you could grab them really quickly. According to Pew Research, about a third of American teenagers send more than a hundred texts a day. And many of them, almost most of them, are more likely to text their friends than they are to talk to them face to face. There’s this great piece in The Atlantic. It was written by a high school teacher named Paul Barnwell. And he gave his kids a communication project. He wanted to teach them how to speak on a specific subject without using notes. And he said this: “I came to realize…”

“I came to realize that conversational competence might be the single most overlooked skill we fail to teach. Kids spend hours each day engaging with ideas and each other through screens, but rarely do they have an opportunity to hone their interpersonal communication skills. It might sound like a funny question, but we have to ask ourselves: Is there any 21st-century skill more important than being able to sustain a coherent, confident conversation?”

Now, I make my living talking to people: Nobel Prize winners, truck drivers, billionaires, kindergarten teachers, heads of state, plumbers. I talk to people that I like. I talk to people that I don’t like. I talk to some people that I disagree with deeply on a personal level. But I still have a great conversation with them. So I’d like to spend the next 10 minutes or so teaching you how to talk and how to listen.

Many of you have already heard a lot of advice on this, things like look the person in the eye, think of interesting topics to discuss in advance, look, nod and smile to show that you’re paying attention, repeat back what you just heard or summarize it. So I want you to forget all of that. It is crap.

There is no reason to learn how to show you’re paying attention if you are in fact paying attention.

Now, I actually use the exact same skills as a professional interviewer that I do in regular life. So, I’m going to teach you how to interview people, and that’s actually going to help you learn how to be better conversationalists.

Learn to have a conversation without wasting your time, without getting bored, and, please God, without offending anybody. We’ve all had really great conversations. We’ve had them before. We know what it’s like. The kind of conversation where you walk away feeling engaged and inspired, or where you feel like you’ve made a real connection or you’ve been perfectly understood. There is no reason why most of your interactions can’t be like that. So I have 10 basic rules. I’m going to walk you through all of them, but honestly, if you just choose one of them and master it, you’ll already enjoy better conversations.

Number one way to have better conversations: Don’t multitask.

And I don’t mean just set down your cell phone. or your tablet or your car keys or whatever is in your hand. I mean, be present. Be in that moment.

Don’t think about your argument you had with your boss. Don’t think about what you’re going to have for dinner. If you want to get out of the conversation, get out of the conversation, but don’t be half in it and half out of it.

Number two way to have better conversations: Don’t pontificate. 

If you want to state your opinion without any opportunity for response or argument or pushback or growth, write a blog.

Now, there’s a really good reason why I don’t allow pundits on my show: Because they’re really boring.

If they’re conservative, they’re going to hate Obama and food stamps and abortion. If they’re liberal, they’re going to hate big banks and oil corporations and Dick Cheney. Totally predictable. And you don’t want to be like that. You need to enter every conversation assuming that you have something to learn. The famed therapist M. Scott Peck said that true listening requires a setting aside of oneself. And sometimes that means setting aside your personal opinion. He said that sensing this acceptance, the speaker will become less and less vulnerable and more and more likely to open up the inner recesses of his or her mind to the listener. Again, assume that you have something to learn.

Bill Nye: “Everyone you will ever meet knows something that you don’t.” I put it this way: Everybody is an expert in something. 

Number three way to have better conversations: Use open-ended questions. In this case, take a cue from journalists.

Start your questions with who, what, when, where, why or how. If you put in a complicated question, you’re going to get a simple answer out. If I ask you, “Were you terrified?” you’re going to respond to the most powerful word in that sentence, which is “terrified,” and the answer is “Yes, I was” or “No, I wasn’t.” “Were you angry?” “Yes, I was very angry.” Let them describe it. They’re the ones that know. Try asking them things like, “What was that like?” “How did that feel?” Because then they might have to stop for a moment and think about it, and you’re going to get a much more interesting response. 

Number four way to have better conversations: Go with the flow. 

That means thoughts will come into your mind and you need to let them go out of your mind. We’ve heard interviews often in which a guest is talking for several minutes and then the host comes back in and asks a question which seems like it comes out of nowhere, or it’s already been answered. That means the host probably stopped listening two minutes ago because he thought of this really clever question, and he was just bound and determined to say that. And we do the exact same thing. We’re sitting there having a conversation with someone, and then we remember that time that we met Hugh Jackman in a coffee shop. And we stop listening. Stories and ideas are going to come to you. You need to let them come and let them go.

Number five way to have better conversations: If you don’t know, say that you don’t know.

Now, people on the radio, especially on NPR, are much more aware that they’re going on the record, and so they’re more careful about what they claim to be an expert in and what they claim to know for sure. Do that. Err on the side of caution. Talk should not be cheap. 

Number six way to have better conversations: Don’t equate your experience with theirs. 

If they’re talking about having lost a family member, don’t start talking about the time you lost a family member. If they’re talking about the trouble they’re having at work, don’t tell them about how much you hate your job. It’s not the same. It is never the same. All experiences are individual. And, more importantly, it is not about you. You don’t need to take that moment to prove how amazing you are or how much you’ve suffered. Somebody asked Stephen Hawking once what his IQ was, and he said, “I have no idea. People who brag about their IQs are losers.” Conversations are not a promotional opportunity.

Number seven way to have better conversations: Try not to repeat yourself. 

It’s condescending, and it’s really boring, and we tend to do it a lot. Especially in work conversations or in conversations with our kids, we have a point to make, so we just keep rephrasing it over and over. Don’t do that.

Number eight way to have better conversations: Stay out of the weeds.

Frankly, people don’t care about the years, the names,  the dates, all those details that you’re struggling to come up with in your mind. They don’t care. What they care about is you.  They care about what you’re like, what you have in common. So forget the details. Leave them out. 

Number nine way to have better conversations: This is not the last one, but it is the most important one. Listen. 

I cannot tell you how many really important people have said that listening is perhaps the most, the number one most important skill that you could develop. Buddha said, and I’m paraphrasing, “If your mouth is open, you’re not learning.” And Calvin Coolidge said, “No man ever listened to his way out of a job.” Why do we not listen to each other?  Number one, we’d rather talk. When I’m talking, I’m in control. I don’t have to hear anything I’m not interested in. I’m the center of attention. I can bolster my own identity. But there’s another reason: We get distracted. The average person talks at about 225 words per minute,  but we can listen up to 500 words per minute. So our minds are filling in those other 275 words. And look, I know, it takes effort and energy to actually pay attention to someone, but if you can’t do that, you’re not in a conversation.

You’re just two people shouting out barely related sentences in the same place. You have to listen to one another. Stephen Covey said it very beautifully. He said, “Most of us don’t listen with the intent to understand. We listen with the intent to reply.”

Number 10 way to have better conversations: Be brief.

All of this boils down to the same basic concept, and it is this one: Be interested in other people. You know, I grew up with a very famous grandfather, and there was kind of a ritual in my home. People would come over to talk to my grandparents, and after they would leave, my mother would come over to us, and she’d say, “Do you know who that was? She was the runner-up to Miss America. He was the mayor of Sacramento. She won a Pulitzer Prize. He’s a Russian ballet dancer.” And I kind of grew up assuming everyone has some hidden, amazing thing about them. And honestly, I think it’s what makes me a better host. I keep my mouth shut as often as I possibly can, I keep my mind open, and I’m always prepared to be amazed, and I’m never disappointed. You do the same thing. Go out, talk to people, listen to people, and, most importantly, be prepared to be amazed.