CASE STUDY · CISCO
Product video and infographic that simplified the branch buy
THE CHALLENGE
Cisco's 1100 Series Integrated Services Router combined routing, switching, and Wi-Fi in a single platform — powerful, but complex to explain. The buyers who needed it most ran branch locations in retail, hospitality, and finance: decision-makers who aren't network engineers and don't read spec sheets. Cisco needed the 1100 ISR's value translated out of technical language into a clear story a business owner could grasp in minutes.
WHAT WE DID
Dirigo produced a launch video and a companion infographic that reframed the 1100 ISR around branch outcomes rather than specs — uptime, security, and simplicity in language a non-technical buyer understands. The infographic distilled the platform's advantages into a single scannable visual for sales and channel use; the video gave partners a fast, credible explainer to lead with.
THE WORK
OUTCOME
The video and infographic were distributed through Cisco's SMB and partner channels as core enablement assets, giving the sales organization a consistent, business-first way to introduce the 1100 ISR to non-technical branch buyers.