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Branding and design drives sales and customer value.
Branding differentiates you from the competition. The most important part of branding is to align your messaging with everything you are doing. How do you start a branding process?
One important approach is to develop your value propositions. It provides insight into the single largest influence in buying decision.
- A value proposition is a promise of value to be delivered.
- It’s the primary reason a prospect should buy from you.
- It explains how your product solves their problems or improves their situation.
The value proposition has a formula. The key is to define your position is based on the target segment you intend to win over.
- For: (target customers – beachhead segment only)
- Who are dissatisfied with: (the current market alternative)
- Our product: (new product category)
- That provides: (key problem-solving capability)
- Unlike: (the product alternative)
- We have assembled: (key whole product features for your specific application)
With this approach you separate yourself as the market alternative from the competition with a unique differentiation that belongs to you to bring your buyer decisions your way.
Note how the two references competitors, the marketing alternative and the product alternative, help the listener’s mind triangulate to find the new position.
Your intent is to get it down to two short sentences. The next step is to write a messaging platform that aligns with your value proposition.
The goal of a strategic branding process is to establish a new branding message that addresses your stated goals and challenges and focuses on your key target audiences.
The Game Plan Your Brand with Dirigo Agency. This research, analysis and development system is designed organize your brand assets.
- Identify brand message
- Most effective vehicles
- Execute the campaign with clearly defined goals for each tactical element
- To assure the most efficient use of resources
The outcome of the Game Plan Your Brand promises you an end-to-end brand solution from analysis-to-concept. The process examines your existing source material to understand the top-line issues affecting your business growth and increase shareholder value.
Marketing and advertising requires equal measures of art and science. That holds true today, to drive awareness and interest in your company's products and/or services. Dirigo Agency will understand your audience's pain point, target your audience, and reach and engage your audience wherever they are. From split-testing ads to honing your promoting your stories, we'll guide you through the complexities.
Integrating your customer management system website with 15 social and lead capture programs.
- Hosted solutions
- Google analytics
- FB pixel
- Lead capture program
- Youtube channel to host videos
- Blogs and Video content
- SEO Yoast for SEO
- Contact forms
- Spam Protection
- Design and Theme
- User setups
- Updates and administration
Setup and management of your social channels
- Facebook (Business Manager)
- Lead magnets
- Content creation
- Video production